The most common term used in digital marketing, perhaps even interchangeably by the layman, is Social Media Marketing. This is the significance of Social Media Marketing in today’s world. The Digi Aura, your very own social media marketing freelancer, understands the importance of this powerhouse very well and leaves no stone unturned to leverage the benefit of social media marketing for your brand.
Social media usage has changed by leaps and bounds over a decade.
What was previously a platform for social connections has become valuable for businesses to create brand awareness and identity.
Brands now can only thrive with their social media presence. Almost the entire world now exists on the planet of social media.
People use social media platforms for leisure and business needs, eventually giving social media marketing an edge over all the other strategies to create brand visibility.
We shall do a social media study to see your current efforts in this direction and understand the gaps in achieving your targets.
This study will reveal answers to many other queries:
What’s working for you strongly, which areas do we need to work on, the current following base, what channels does your target audience use the most, and where do you rank compared to your competitors?
We shall guide you with our social media marketing strategy aligning with your long-term vision as our efforts are directed towards your long-term success.
You will surely be happy with your ROI and thrilled to see the results.
It’s of prime importance to understand who is your target audience:
The age group, location, average income, interests, profession, needs, pain points, and others so that the social media campaign we design specifically meets the needs of your target audience.
The message must be very clear to capture the target audience’s attention.
A competitive analysis will shed light on several vital areas:
Who your direct and indirect competitors are, how they use social media handles to benefit their business, what your target audience thinks of them, what relevant keywords they focus on, their campaigns, and their influence on their business.
Understanding what’s expected in your industry will guide you in framing your targets and social media strategy through understanding your strengths and weaknesses.
There are many social media marketers in the industry but what differentiates them is the results they produce through their marketing efforts.
The importance of content cannot be undermined.
At this stage, we shall draft a content plan where we decide what kind of content to post and which social media handles to use at what time to grab the attention of your target audience.
We design content that meets your goals and best suits different platforms. The content posted needs to deliver value.
Hence, we plan a good content mix considering each content’s purpose; some may be directed towards providing information and educating the audience, while others are meant to promote the brand and drive sales.
The content we create, the timings we choose to reach your target market, and the social media platforms are all meant to promote your business and increase traffic to your website.
Eventually, this will generate good leads and increase your business revenues.
We keep close track of the analytics and how each post performs in terms of impressions, engagement rate, shares, the growth rate of followers over time, which post received more views and likes, which platform is working best, and where we can switch amongst different handles.
This analysis will give you a clear image of our efforts and your ROI.
Fierce competition is one of the most significant drawbacks that any business faces.
With so much content available on social media, one needs a unique social-media strategy to differentiate from your competitors.
That provides valuable information and keeps the clients hooked to your brand.
The Digi Aura, your very own social media marketing freelancer, will provide that personalized attention and craft a bespoke strategy that best suits your business needs.
And also keeps a close eye on the changing trends and algorithms, ensuring its clients’ social media strategy stays effective.
We aim to create strong engagement through our efforts and generate business leads and sales.
Our social media marketing strategy seeks to attract new clients as well as retain the current ones to meet your social media marketing objectives.
