The Digi Aura, a PPC Expert in India, will help you successfully execute your search engine marketing campaign.
Have you ever seen the Sponsored ads of a company at the top of the search engine page when searching for any product/service?
That is Search Engine Marketing in a nutshell.
To increase the visibility of a website in search engine results pages, search engine marketing is another digital marketing strategy often used in combination with SEO for the best results.
In other words, to improve the visibility of your page on search engines and to be seen at the top, paid advertising, which is also known as Pay-per-click (PPC), is used by companies to spare no effort when a prospective customer is looking for a related product/service.
SEM is very cost-efficient, and PPC expert in India want to avoid passing on the leads to their competitors, especially when the market is filled with cut-throat competition.
Search Engine Marketing services, or as we call it, PPC services in India works in a very systematic manner, and the steps taken are in the order mentioned below:
We shall research the keywords that best relate to your product or service, resonate with your target audience and have a good keyword search volume.
After this, we eliminate the negative ones to create an ad based on these keywords.
After identifying the keywords that best suit your SEM strategy, we shall create a compelling text-based ad.
This ad will be displayed in the search results whenever a user searches for a related product or service.
This ad is linked to your website’s landing page thus grabbing the user’s attention and converting them into your prospective leads.
Once the paid search marketing ads and landing page are optimized, we determine how the ads will run.
For this, we consider the location and language of the target audience,
The device on which the ads will run and will monitor the ad performance closely
After all the efforts, we check if our actions align with the goals.
For this, we evaluate key performance indicators (KPIs), click-through rate (CTR), search impression share, and cost per conversion.
These analytics results will allow us to optimize our next paid search engine marketing strategy for higher conversions.
SEM investment is worth every penny as it will only magnify the positive results.
Google Ads is an online platform where various businesses advertise their products and services across Google’s online properties, including its search engine, partner websites, and YouTube.
To start with Google Ads, we create a Google Ads account.
Then, we clearly define your campaign goals, select the best keywords that target your product/service, and create a compelling ad copy.
On the other hand, Google considers many important factors when its algorithm decides which ads should be displayed at the top.
These factors include ad quality, maximum bid for the ad, ad rank thresholds, and ad context.
When a user enters the query, the Google algorithm searches all the ads that match those specific keywords and match types.
When a user enters a specific query within Google Display Network, Google displays ads based on factors like the user’s interest, demographics and based on the targeting criteria set by the advertisers.
Display ads induce users to buy a specific product or service, sign up for a newsletter, or take a particular action.
This is the method of indirect selling where the user is not looking for anything to buy, but the strategy targets their hidden needs or desires.
These ads are made up of text, images, or videos and appear on websites or social media platforms,
Which strongly benefits you as a random user and can turn into strong leads, thus boosting sales.
This method works on a cost-per-click basis, where you pay for every click on your ads.
When a user searches online for a product, Google’s algorithm will match the user query with the product data entered.
After that, it enlists the results based on relevance, bid amount, and product ratings.
Google Shopping ads, also termed Product Listing Ads, appear when the user searches for a product or service using search engines.
These ads are very effective as various competitive brands display their products, listing their prices and high-quality images.
Even if you excel in offline selling, Google Shopping ads are an investment to boost your sales.
These ads appear at the top of the Search engine pages. Hence, they are a medium to attract qualified traffic when users search for them with a clear buying intention.
We keep your prices competitive, optimize your product data, use keywords smartly in product titles,
And even connect your offline store with your Google Shopping ads to make the best out of these ads.
